ELMWOOD PARK, NJ - A mid-morning fire at a Market Street business in Elmwood Park on August 1st escalated to a third-alarm as firefighters faced and overcame a challenging blaze. At about 10:30 A.M., companies were sent to 200 Market Street and arrived to heavy smoke pushing from a one-and-a-half-story frame structure housing an entertainment company. A second-alarm was sounded as a line was advanced through the front door. The seat of the fire was discovered in the basement, but the stairwell was already compromised and members were pulled out and a third-alarm was transmitted. A hand line was operated through a basement window on the “D” side and another was lined in to a rear door. The lines were able to knock down the flames and the smoke condition lessened. Within a half hour, the fire was able to be placed probably will hold. Mutual aid companies were soon able to pick up as overhaul continued. No serious injuries were reported and the cause is being investigated.