Reading, PA - Reading Engine 3 and Ladder 1 were dispatched for an alarm activation at 307 Penn Street on the morning of July 23rd.

As companies made the short response from their quarters, crew observed fire through the plate glass windows and radioed for assistance. As the box alarm was transmitted, crews began gaining access to the one-story building and hose lines were being stretched to attack the fire.

The fire was knocked down quickly and the smoke-filled building was searched for occupants. All searches were clear and no injuries were reported. Companies remained on scene to ventilate the building.

The fire was contained to the showroom, and all other contents in the rear storage were saved. The Fire Marshal's Office is investigating.

As a side note, the building's fire alarm system had just been upgraded which proved vital in saving the contents.